Introducing ‘La Vida Corona’ to Corona drinkers in the UK
Part of a brief to develop the UK identity for Corona, and introduce the brand lifestyle - ‘La Vida Corona’. Users where given the chance to submit their ideas for a bucket list of experiences that had to be seen.
To inspire users, a gallery of featured moments was added. This provided some interactivity, to both discover more about the moment, and why it has to be seen.