Corona Extra

Introducing ‘La Vida Corona’ to Corona drinkers in the UK

  • Year
  • 2016
  • Project
  • UX
  • Development

Part of a brief to develop the UK identity for Corona, and introduce the brand lifestyle - ‘La Vida Corona’. Users where given the chance to submit their ideas for a bucket list of experiences that had to be seen.

To inspire users, a gallery of featured moments was added. This provided some interactivity, to both discover more about the moment, and why it has to be seen.