I’ve spent many an hour immersed in the world of Final Fantasy XIV, so when my Free Company (think ‘guild’) wanted to get a logo made up, I jumped at the chance.
My aim with the logo was to make use of mixed fonts. Ideally a serif and sans-serif, but in places using mixed weights. The word ‘gravity’ had to feel heavier, given the definition of it, and thus that tended to use the bigger font weight, or alternatively a slab serif.
To incorporate the fantasty aspect of the game, I made use of Eorzean-type fonts, based on the game’s primary written language, and expertly recreated by dachoutom.
![](/image/work/0000-12-31-white-gravity/logo-concept-1.png)
![](/image/work/0000-12-31-white-gravity/logo-concept-2.png)
![](/image/work/0000-12-31-white-gravity/logo-concept-3.png)
![](/image/work/0000-12-31-white-gravity/logo-concept-4.png)
![](/image/work/0000-12-31-white-gravity/logo-concept-5.png)
![](/image/work/0000-12-31-white-gravity/logo-concept-6.png)
![](/image/work/0000-12-31-white-gravity/logo-concept-7.png)
![](/image/work/0000-12-31-white-gravity/logo-concept-8.png)
![](/image/work/0000-12-31-white-gravity/logo-concept-9.png)
The final design was chosen by user vote on the group’s private forums, and from there made available to be implemented into member Twitch streams.
![](/image/work/0000-12-31-white-gravity/final-logo.png)
![](/image/work/0000-12-31-white-gravity/twitch-mockup.jpg)